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The Art of the Expository Interview


Amanda Brooks

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We pride ourselves on our unique approach to conducting interviews that not only results in natural delivery but also helps unearth ideas and insights that surprise our clients and build closer relationships with their audience. 

With over 500 interviews under our belt, we have refined our process.

  1. Intimate Setup: Our interviews are conducted with a small crew in an intimate setting, allowing for a relaxed and comfortable atmosphere. By minimizing distractions and creating a space where subjects feel at ease, we encourage open and genuine conversation, leading to more authentic responses.

  2. Unscripted Interview Questions: We believe in the power of spontaneity. Rather than sticking to a rigid script, our interviewers come prepared with a general outline of topics to cover but remain flexible to follow the natural flow of conversation. This approach fosters organic dialogue and allows for unexpected insights to emerge.

  3. Casual Interview Style: Gone are the days of formal, stiff interviews. We embrace a casual interview style that feels more like a friendly conversation than a formal interrogation. This relaxed approach puts our subjects at ease, encouraging them to speak freely and share their thoughts and experiences openly.

  4. Beginning Without Saying "Action": We often begin interviews without announcing the start, capturing candid moments and authentic reactions from our subjects. By catching them off guard, we elicit more genuine responses, free from self-consciousness or rehearsed answers.

  5. Active Listening and Empathy: Our interviewers are skilled in the art of active listening and empathy. By truly understanding and empathizing with our subjects, we create a safe space for them to share their stories and vulnerabilities. This deep connection fosters trust and allows for deeper, more meaningful conversations.

  6. Probing for Depth: We go beyond surface-level questions to probe for deeper insights and emotions. By asking thought-provoking questions and encouraging reflection, we uncover hidden gems that resonate with our clients and their audience.

Incorporating these techniques, we strive to capture authentic moments and genuine emotions that resonate with viewers on a profound level. By embracing spontaneity, fostering genuine connections, and delving into the depths of human experience, we create videos that not only inform but inspire and captivate.

At Image Revolver, we're committed to delivering content that goes beyond the surface, forging meaningful connections between brands and their audience. Contact us today to learn more about our unique approach to expository interviewing and how we can help bring your vision to life.

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